11min chapter

The Skift Travel Podcast cover image

Is Google Killing Online Travel?

The Skift Travel Podcast

CHAPTER

Google's Dominance in Online Travel Industry

Exploring Google's overwhelming presence in the online travel industry, highlighting the strategies and marketing expenditures of major players such as Booking and Expedia. The chapter discusses the impact of Google on platforms like TripAdvisor and Trevago, showcasing the evolving landscape of online travel advertising.

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