19min chapter

The Artificial Intelligence Show cover image

#109: 2024 State of Marketing AI Report Findings & Top AI Questions Answered

The Artificial Intelligence Show

CHAPTER

Navigating AI Adoption and Ethics

This chapter explores recent survey findings on the implementation of generative AI and AI ethics policies within organizations, highlighting increased awareness but underscoring the need for training and reinforcement. It discusses the lack of AI councils and strategic roadmaps in companies, urging individuals to advocate for their creation to foster strategic AI usage. Additionally, the chapter delves into the sentiment surrounding AI's impact on marketing jobs, revealing mixed feelings of optimism and concern among professionals about automation's future effects.

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