Series Two
In this episode of #TheNewAbnormal podcast, I interviewed Lucie Greene, who is a forecaster, strategist and author specialising in cultural trends, consumer insights and brand innovation.
Having relocated to NYC from L.A. she set up her futures practice 'Light Years' having previously led JWT's global futures think tank JWT Intelligence.
She also launched their renowned 'Future 100' annual trends report, which is now translated into ten languages. Her book 'Silicon States: the power and politics of BigTech and what it means for our future' is absolutely excellent.
In this episode we discuss a wide range of issues including the increasing exposure of a lack of faith in Government, the privatisation of the C19 pandemic inc surveillance capitalism, the need for 'Solve & Dissolve' teams re: the Future of Work, brand responses to the climate & ecological emergency, and the impact on our social fabric of hyper-individualisation.
