The Power Isn't Just in the Content, It's in Community

There are people in our who have sold the new next thing every single year for the last decade, and they charge for it as well. And there's actually quite a lot of pushback against them. What i'm taking away from what you're saying is, as an educator, we should make sure that the very early stages of our programme create a win for a client that gets them excited for the next win. I give away content all the time, because the real value in it is creating an experience around it and getting the outcomes for people. But if you have a great product, you don't have to focus so much on the marketing side of it. If you got a product