Why That Worked  – Presented by StoryBrand.ai cover image

#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad

Why That Worked – Presented by StoryBrand.ai

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Capitalizing on Controversy: Nike's Marketing Strategy

This chapter explores a pivotal moment in a professional golfer's career marked by a misunderstanding with law enforcement that overshadowed their successes. It highlights how Nike cleverly leveraged this incident in a marketing campaign a year after the golfer's victory, connecting their past struggles to renewed success.

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