20min chapter

Keys To The Shop : Equipping Coffee Shop Leaders cover image

521: Founder Friday! w/ Bow Smith of Rowan Coffee, Asheville, NC

Keys To The Shop : Equipping Coffee Shop Leaders

CHAPTER

Brewing a Culture of Hospitality

This chapter explores the journey of a coffee professional who founded a cafe and roastery centered around hospitality and community. The conversation touches on the evolution of coffee culture in Asheville, the importance of a people-first approach in entrepreneurship, and the challenges faced by baristas in maintaining a positive work environment. Emphasizing the balance between technical skill and personal connection, the chapter reveals how fostering a supportive atmosphere can enhance both staff satisfaction and customer experience.

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