What happens when a billionaire tech mogul starts to look less like a CEO and more like a modern-day messiah? This week, Chelsea, Amanda, and Reese team up with historian and authoritarianism expert Ruth Ben-Ghiat (@ruthbenghiat) to explore the cult of personality surrounding Elon Musk. The man behind Tesla, SpaceX, X, and a growing empire of followers who treat his every post like prophecy. From the mysterious emerald mine origin story to estranged family ties, secret children, and that whole “saving humanity by going to Mars” thing, we unpack how Musk has cultivated a mythos that feels more like a belief system than a business plan. What does it mean when a company’s success is inseparable from the quirks of its leader? And how does social media supercharge a fanbase into a digital congregation? We’re breaking down the doublethink, the brand loyalty, and the bizarre Twitter-era sermons that keep the cult of Elon alive.
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