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The Beauty of Premium
Wright: Premium is an acquisition model. It's not a revenue model. And you need to think about it as a premium book, basically. Every company is going to have premium some way. Wright: If you are just starting out and you do not have a top 25 growth hacker, i don't know what we're calling growth hackers these days,. You need something to give them in giving them content. The beauty of phremium is your basically lowering the activation energy for that lead, or potential customer, to come in.