Fiser Brand Architecture

If i think advantage, absolutely. I think whatever fiser were planning with brand architecture, they now will prioritize. Their stuff works better than anyone else's and it does the job all cases ten you'd end up just applying the fiser brand as an edorser canelakea courtyard by maria. So number four, proctoran gamble's decision to double down during covet and ther double down on their marketing spent toss about p g. They invented bu management, literally. And i love the idea that p and g led us rogh the covid challenge, not not like fiser in terms of treatment, but how to handle a crisis.