Exploring the Iconic Got Milk? Campaign and Listener Engagement

In the 1970s, the U.S. faced a serious dairy shortage that sent prices soaring. To address this, the government, under Jimmy Carter, implemented a massive subsidy program for the dairy industry. $2 billion was pumped into dairy subsidies, milk production skyrocketed, and prices for consumers stabilized. By all metrics, the program was a success — but perhaps it was too successful. 

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