4min chapter

The Next Big Idea cover image

BREAKTHROUGH: How to Get Unstuck and Achieve Anything

The Next Big Idea

CHAPTER

The Benefits of Persistence

Sally Kohn: There are two variables as you're persisting in some kind of building something. One is one's own efficacy, one's own success in iterating a product and creating what you aim to create. The second is the evolution of the marketplace as a whole, right? She says we overemphasize radical originality when it comes to business or creative pursuits.Kohn: If you do it better and you evolve instead of try to strive for revolution, you tend to do much better.

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