Is Halloween for Kids Anymore? | 34
Call Me Curious
Why Halloween Is So Important to Emerging Adults?
Halloween was spending kind of an all time high in the US at 10 billion dollars last year. The age group with the highest average amount spent per person was the demographic that we were talking about, the emerging adults. Halloween is structured around kind of being in between worlds, right? It's sort of like it's between the living and the dead,. And so there's a structural resonance between Halloween and kind of this emerging adulthood position.
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