Burger King's One Cent Wapper Detour Campaign

The one cent wapper detour campaign only lasted nine days, but it was a big success. Burger king ap was down loaded over 500 thousand times in the first five hours alone and over one point five million times during the initial nine days. It has been down loaded over six million times since. The return on investment was 37 to one, meaning the sales at bergerking were 37 times higher than the cost of giving out one cent wappers. As the 200 % increase in sales continued to hold after the one cent wapping campaign ended, which an additional 15 million dollars worth of annual sales through the ap.