Before joining sales s i was a research fellow at gartner. What's the best way to capture data and to understand your customers? Do you believe in listening labs toyou or do you believe just studying the path in which people use the product? And so it depends, but pretty consistently, i'd say that you have to stay close to the customer,. Customers who came from this particular source tend to do these things with us. Customers who come from this other source do very different things from us.