Making scents: The story of perfume
The Forum
00:00
The Future of Perfume
Luka says names help us to position a fragrance on this spectrum from innocence to experience. The internet has created a community of fragrance effisionatos, he adds. But the other thing is that fragrance is undergoing an absolute revolution - you can set up as tiny firm and sell perfumes directly. Luka: Are there new ways of communicating about scent? Is the internet changing things?
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