#28: How SGE shapes the future of SEO
Contrarian Marketing Podcast
The Importance of Personalization in AI
One of the greatest things we talk about here at Evergreen Media all the time is how few websites have like really cool, interactive content. Interactive content is you could have done it like easy 15 years ago, but nobody did it. And nobody is doing it right now. Like, I'm super happy that this change from like a search engine to an answering engine is like acelerating because otherwise I would be doing pretty much the same stuff in 10 years. One big thing is personalization. You know, I've got voice search before and bullish on voice now. Same personalization. There was a big trend 10 years ago, and we're all thinking that everybody sees a different website
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