The Impact of the PAC 12 Media Rights Negotiation

I think the conference has misfired from go. The messaging, the way the conference has gone about trying to keep this whole thing quiet and the impact that that approach has had. It's just outside of what you are used to covering. So sourcing isn't as good. And also the experience of filtering the information for a reporter is a critical piece of reporting. But I do think that if you have preexisting relationships with sources who are in that room it can be incredibly helpful.