The Rise of the First Time Buyer of ETFs

The first time investor is something that I pay a lot of attention to. We've got 35 million clients of iShares around the world. I'd like that number to be 50 to be 100 million. And I think there's opportunity to do that, particularly with the first time investor. If you look at a market like Germany, for example, that has a strong savings culture, but hasn't historically had a strong investing culture,. The combination of digital wealth platforms andETFs and ETF savings plans is turning millions of German savers into German investors.