i'm always just trying to move the needle in the way that people think about a brand. And so that often works by just me creating a sense of brand association between me, whom my audience trusts, and a brand which they may not trust yet. Most commercial advertising in tellevienc branding, not necessary marketing. But with social media, we can actually all do branding. What would your advice be? Let's say you're consulting with ta brand. You're sitting down with ha brand. Within a relatively short period of time, for factors i can't make up right now, they're ging half a million instgrant fathers within six months, and they've yet to