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Welcome to All Killer No Filler the DTC Podcast.
Today we're diving deep into email content with Cam and Alex.
We start by harkening back to our last podcast with JoGo from Pilothouse email, where he laid out this handy guide for the emails you need to send this BFCM.
- Offer 1- VIP - Get first pick (no exclusions, engaged in last list)
- Offer 1 - Product feature (whole list)
- Offer 1- Product feature (engaged audience)
- Offer 1 - “Perfect together” - paired products
- Offer 2 - “Bestseller” (whole list)
- Offer 2 - “Bestseller” (engaged list)
- Offer 3 - Cyber Monday
- Closing - 70% off everything
This podcast features commentary on best practices when it comes to email design, offer design, and emotive copywriting.
Work with Pilothouse ➝ https://pilothouse.co
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