13min chapter

Decoder with Nilay Patel cover image

Understanding the chaos at Tesla

Decoder with Nilay Patel

CHAPTER

Tesla's Sales Challenges and Marketing Strategies

This chapter explores Tesla's sales struggles and Elon Musk's unconventional marketing strategy to target a more conservative demographic. It delves into the political implications of this approach and discusses challenges with the cyber truck entry into the pickup truck market, including a recall issue with the acceleration pedal.

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