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Maximizing Impact, Minimizing Costs: Value-Based Marketing for Self-Publishing Authors — Publishing for Profit with Orna Ross and Anna Featherstone

Self-Publishing with ALLi

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Embracing Authenticity in Authorship

The chapter focuses on the power of personal stories and unconventional approaches in author promotion. It highlights authors who went the extra mile, like a tattooed ISBN and hand-copying a manuscript in prison. Emphasizing genuineness and individuality, it stresses the importance of storytelling in book marketing and connecting with readers.

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