The Importance of Knowing Your Customer's Temperature

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The best companies do this. It's not an event. Like, if you look at like Delta Airlines, who just wants free Wi-Fi and they have a command center with all of the data that is going on as they go free Wi- Fi on every one of their planes. And it's just, are you good? Are you good? How are you feeling? Oh, wait, we also have their sky miles numbers, so we know the profile of Jason,. "You can call tricks everything," he says.

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Today’s show:

Ryan Smith joins Jason to discuss buying the Utah Jazz while simultaneously prepping for an IPO (3:19), Qualtrics going from IPO prep to acquired to spin out IPO to a take-private in under five years (58:56), his thoughts on AI’s impact (49:12), and much more!

Time stamps:

(00:00) Qualtics Co-Founder Ryan Smith joins Jason

(3:19) Ryan’s decision to buy the Utah Jazz NBA team

(9:05) The Rudy Gorbet Utah Jazz deal

(12:05) Fin - Try Fin, Intercom's new AI customer support chatbot, at https://intercom.com/f

(12:46) The process of owning an NBA team while prepping for an IPO

(21:09) The impact of the midseason tournament

(23:30) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist

(24:50) Providing a better user experience with free-to-watch games in Utah

(26:37) Paradigm shifts in media and building an NBA media giant

(36:10) The importance of going direct in media

(39:52) Superside - Go to https://superside.com/twist to get $2000 off with Superside's Startup Accelerator package