From the wedding bust of 2020 to the wedding boom of 2022, the business of getting hitched has nothing but a wild ride. Now, as 2023 promises a return to normalcy, Jenny Lewis, chief marketing officer at The Knot Worldwide faces a new challenge:reaching a younger generation of couples and adapting to a risky economic climate.

Joining from Uber, where she served as the head of marketing for the U.S. and Canada, Lewis has used her expertise in scaling two-sided marketplaces to lead marketing, insights and editorial initiatives for The Knot and its 19 global brands across 16 countries.

Under her leadership, in a little more than a year, The Knot has experienced an editorial revamp, a marketing reorganization and a renewed focus to integrate vendor and consumer marketing. Soon, The Knot will launch its first integrated marketing campaign in summer 2023.

As the wedding industry changes, Lewis has her eye fixed on the new generations of wedding couples and the meaningful ways they want to celebrate.

In this episode, she discusses the outlook for the 2023 wedding season and beyond, the new opportunities to reach younger consumers and the unique ways her experience at Uber has applied to a new category.

Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

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