Emilio Estevez, Maggie Bullock and Joe Manganiello on The Treat
The Treatment
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The Importance of Language in J. Crue
J. Crue achieved this sort of perfect pitch authenticity at two different times in its history, he says. The way you achieve authenticity is by being hyper sensitive to every nuance of the product and of the language you use to describe the product,. "I mean, it takes like real harmony within a brand," she adds.
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