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Climbing New Heights With Value-Based Leadership: The Highs and Lows of Building and Scaling a Business (with Felicia Bochicchio, CEO of Unbounce)

This New Way

CHAPTER

The Purpose and Mission of AI Product Development

We're building AI products. What is our version of what we call that? We call this conversion intelligence, which is about AI being a partner with the marketer. And when people come to our company and they understand that purpose, they believe in that purpose. Doesn't mean it's easy, but I think it's purposeful. Some people err on the tech side. Some people Err on the more personal side. But I think when people have purpose in their work, they're more successful.

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