We're building AI products. What is our version of what we call that? We call this conversion intelligence, which is about AI being a partner with the marketer. And when people come to our company and they understand that purpose, they believe in that purpose. Doesn't mean it's easy, but I think it's purposeful. Some people err on the tech side. Some people Err on the more personal side. But I think when people have purpose in their work, they're more successful.

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