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10min chapter
The SECRET to SaaS Growth No One Talks About
The Marketing Scientists
Navigating Customer Qualification in B2B
This chapter explores the evolving landscape of customer qualification, emphasizing the customer's role in evaluating products and services. It critiques traditional marketing models and highlights the need for real-time data, collaboration across teams, and a focus on incrementality to drive revenue growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode