Navigating Customer Qualification in B2B

In this episode of the Marketing Scientists Podcast, Kyle Poyar, author of Growth Unhinged, discusses the limitations of traditional attribution models and emphasizes the importance of focusing on incrementality to drive revenue growth.  He also delves into the evolving landscape of SaaS pricing models, highlighting the shift towards usage-based pricing and the need for companies to adapt.  Additionally, Kyle shares his insights on the critical role of customer success in driving SaaS growth and the importance of early customer adoption.   
About the guest:
Kyle Poyar, a former VC at OpenView and the author behind Growth Unhinged, is a leading voice in the SaaS growth space.  With his extensive experience working with startups and his deep understanding of growth metrics, Kyle offers invaluable insights for businesses looking to scale.