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Meg Nakamura, Co-founder & CEO of Apto Payments | Episode 114

Leaders In Payments

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What's Your Go to Market Strategy?

We have an offering that we've called instant issuance. Much like in the acquiring space, where customers can go sign up on their own time and develop their front end tools. We're trying to deliver that same experience on the issue and side. And when you say card programmes, is at sort of step one, and there'll be other products in the future. So i think when i talk about non fintec customers, scall it even apple. They just launch very flashy credit card programme with apple, not too long ago. And now you see them getting into by now, pay later. And so it becomes part of a suite of products for our customers. And we're excited

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