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4min chapter
Event-Led Growth and Customer Education with Mark Kilens (Airmeet)
The Long Game
What Do Great CMOs Do?
A CMO who is actively kind of goaling themselves on bringing in new opportunities and deals feels rare to me. I'm a natural sales person. I never had a quota but I love selling. The greatest CMOs have a great ability to attract and hire the best people and build amazing teams. And if you can navigate that, you'll be in a position to win as so long as you have the most important thing: People.
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