521: The Business of Coffee: What You Didn’t Know About This Industry
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
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What Are the Roadblocks to Getting Your Brand Off the Ground?
Genna: I felt a lot of resistance or disdain from kind of folks within the industry. But when it came to connecting with consumers and folks at the community level, there was zero resistance. Consumers ultimately, i mean, coffee is so subjective and it's so personal. And we found that people love our products, and they also love our mission and our story.
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