The Light Gun in the Nintendo Wii

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Nintendo is very early to the market just in their own unique way isolated to Japan. The next year they follow the color TV game six up with a new model, the color TV games 15. They're making much better margins on these things. That's what Nintendo becomes kind of inadvertently. Maybe come a Japanese video game business, pseudo importer reseller. Yep. that's crazy.

You may think you know the Nintendo story: a plumber named Mario, a princess named Zelda… and didn’t they buy the Seattle Mariners at some point? We thought we knew it too. And then we started researching and were blown away.

The lovable Disney-like Nintendo that we know today is a 130 year-old a playing card company (i.e. gambling), forged in the shadowy world of the Yakuza and shaped by a four-generation cycle of bitter family betrayal. And its unlikely transformation into a global multi-billion dollar media monopoly was led by an iron-fisted patriarch who — amazingly — never played a video game in his life! Get ready for one of our favorite stories Acquired has ever told — we couldn’t make this one up if we tried!

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