Customer Personas 101: How Customer Data is Enriched, Using AI to Analyze, and Benefits to Meta and Google
Conversion Tracking Playbook
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Creating Customer Personas Through Evolving Data Insights
This chapter delves into the meticulous process of crafting detailed customer personas by leveraging diverse data collection techniques. It highlights the evolution of data gathering over the past three decades and addresses the challenges of survey match rates and enhancing customer insights.
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