A LOAD OF BS ON SPORT cover image

041: David Robson on expectation effects and our predictive brain

A LOAD OF BS ON SPORT

00:00

What's the Kindest Thing Anyone's Ever Doed for You?

There's lots of fascinating framing going on as well as difference of signals from the brain in terms of expectation and memory. When food is labelled healthy, obviously, actuallythey can still be full of sugar. So we have to be careful as consumers of all these sorts of framing tricks. And although there was so much more we could dive into, but let me just ask a final question before we go into the quick fire. What's your next big project? What are you working on now? There's a vigo book that's coming out soon. I'm continuing my journalism, ting for the b b c and the guardian, a new scientist magazine. How do you spend your time

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