Beyond the To-Do List - Productivity for Work and Life cover image

Phil Mershon on The Art and Science of Creating Unforgettable Experiences

Beyond the To-Do List - Productivity for Work and Life

CHAPTER

How to Design an Event for Your Audience

Eric Fisher: You've got to know your customer and that's like basic marketing 101. He says the better you can understand who that audience is, the more dialed in you can create the program. "Are they coming looking to be wowed? Or are they coming because the ideas that are being disseminated are really what they care about?" he asks.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner