The Three Things We Learned From Lago

At Lago, we took the no code approach to serve like marketers with data. What we learned is that when a company grows, it's not even that engineering team or the engineering team that like really do like that transformation in a reliable way. And also the second thing we learned was that, you know, we were synchronizing data from point A to point B, but we were not like producing any like important data that doesn't exist in another system. Long story short. Like we shaped during YC, we started monetizing what we learned. We thought we didn't want to do this because it's very risky and fake product market demand isn't going to be big enough for