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8min chapter
Code Climate: Hillary Nussbaum's "back to basics" approach for technical marketing
Content, Briefly
Mastering Content Strategy
This chapter explores the delicate balance between SEO-focused content and thought leadership, emphasizing audience understanding and high-quality engagement. It discusses metrics, data tracking, and the evolving role of AI in content creation, while stressing the importance of frameworks to guide complex problem-solving for executives.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode