Live Streaming - Is It a Big Opportunity?

The live commerce trend is a huge thing for china in and it's particularly exploded during lock down, with people wanting the entertainment factor as well as the ability to purchase things on line. But so far we haven't seen anything like it take off in the west just yet. We've not seen much of this live streaming social selling as yet, but there's a big opportunity for those bands that, you know, take the first steps in in this space. There's a whole different consumer experience when you're shopping on line, almost thatst step, walk through consumer experience, where you've got some one sort of e you know, facilitating the sale through every stage of the journey....