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How to Shape a Legacy Part 2: Passing the Torch

Masters of Storytelling

CHAPTER

Building a Lasting Legacy

This chapter explores the concept of legacy in branding, emphasizing that it can be built in the present, not just after one's demise. It highlights the role of strong brand identity and storytelling in creating meaningful connections, drawing inspiration from both historical and emerging brands. The discussion illustrates how companies can leverage their unique narratives and core values to adapt and thrive in a changing cultural landscape.

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