Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
Marketing School - Digital Marketing and Online Marketing Tips
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Exploring the Marketing and Revenue Potential of Newsletters and Bitcoin
This chapter delves into the role of newsletters as marketing tools rather than standalone businesses, with exceptions like individuals generating revenue through sponsorships. It also discusses the success of finance newsletters, particularly in the context of Agora, and the increasing appeal of newsletters related to financial gain and cryptocurrencies. The conversation transitions to the monetary aspects of Bitcoin, analyzing the flows of money in and out of Bitcoin ETFs and the discrepancy between assets under management and market cap of Bitcoin ETFs.
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