The chapter delves into the difficulties of marketing a creator-focused product in the competitive email software industry, showcasing the speaker's journey to achieve revenue milestones after trying various strategies. It emphasizes the shift towards targeting successful individuals, highlighting the significance of personalized services and building trust with influential figures for company growth.
Nathan Barry is a pioneer of the creator economy. He is the founder and CEO of ConvertKit, an email marketing platform used by creators like James Clear, Tim Ferriss and Arnold Schwarzenegger. He’s also the author of Authority, an eBook that has sold over 15,000 copies worldwide since its release.
In this episode of the Elevate Podcast, Nathan Barry joins host Robert Glazer to discuss building ConvertKit, ConvertKit's unique culture and profit sharing, the creator economy and much more.
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