The Pivotal Role of Apple in Podcasting's Growth

A recent update to the Apple podcast app also included a tweak to how podcast downloads work. As a podcast user you’re free to shrug and move on. But for podcast creators this could be a big deal. According to data from Podtrac, overall downloads across the industry were down 15 percent as of February.  This American Life lost 20 percent of their downloads. Some shows at NPR saw a 30 percent dip. In this week's midweek podcast, OTM producer Molly Rosen looks at how Apple has shaped the podcast industry.

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