
Part One: How Cigarettes Invented Everything
Behind the Bastards
Old Duke's Making a Lot More Cigarettes a Year
In 1884, while his competitors were still hesitating, Duke had installed two Bonsack machines in his Durham factory. A year later, after experimenting to improve the machine's performance, he agreed that he would produce all his cigarettes with the Bonsack machine. In return, Bonsack reduced Duke's royalties to 20 cents per thousand. By becoming Bonsack's premier customer, Duke secured essential control over its technology.
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