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The Future of Sports in Saudi Arabia
Saudi Arabia has always had a good tradition of in being in the World Cup. They've been investing, like, crazy to diversify out of industries that are not just related to oil. And they've been trying to change the perception of Saudi Arabia as more progressive. Now we're at a stage where you've got teams like Man City and Paris Saint-Germain owned by Abu Dhabi Group. It's kind of, you can't compete with them - it's really tough.