Clearer Thinking with Spencer Greenberg cover image

Spencer on The 80,000 Hours Podcast discussing money & happiness and hype vs. value (with Rob Wiblin)

Clearer Thinking with Spencer Greenberg

CHAPTER

Hype vs. Value: Ethical Marketing Strategies

This chapter discusses the balance between hype and genuine value in driving change and interest in innovative ideas. It emphasizes the importance of ethical marketing practices that foster excitement around causes without manipulation, alongside practical tips for effective communication.

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