Introduction

Cassandra Cannon and Anne Read Lattimore are the cofounders of LAKE Pajamas, the Instagram-favorite loungewear brand that is widely known for creating the softest pajamas of all time (but don't take our word for it–try them for yourself). On this week's episode of The Everygirl Podcast, Cassandra and Anne Read sit down with Alaina to discuss leaving their established careers to launch a brand, and the exact steps they took to produce and market a clothing line. We also get into the nitty gritty of work-life balance, how they hire talent, and their must-have items from Instagram's favorite pajama brand.

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