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S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant
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Brands That Don't Discount on Black Friday
The brands that did well were actually putting tons of ads in and constantly turning them on and off after they were approved. They also made sure to clearly explain how the purchase that you're about to make is not a stupid purchase. I'm surprised that Jolie didn't discount, blows my mind. If you already discounts, the already says like 20% off first time purchasers. So I think that's crazy that they didn't do like a percent off, but like, free gift counts as a discount too.
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