
Making $$ as a YouTuber, ChatGPT, the TikTok Algo & Celebrity Cap Tables
The Punk Rock MBA
00:00
Evaluating Customer Profitability: CAC and LTV Insight
This chapter explores the significance of balancing Customer Acquisition Cost (CAC) with Customer Lifetime Value (LTV) to ensure business sustainability. It details a favorable $250 LTV to $40 CAC ratio and discusses strategic approaches for maintaining profitability in customer acquisition.
Transcript
Play full episode