In general, these people actually believe in what they're selling. And with stuff like this, the forceps and the thuck and close up magic trick, like, they know it's a scamp. Like there is no world in which he even pretends to believe that any of the stuff is real, right? Yet. I mean, i also think, like, when you have a really complicated or really troubling or really kind of intractable health issue, i think it's all so easy to undersell the role of hope and all of that.