The Push for Video in Podcasting

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The speakers discuss the incorporation of video into podcasting, exploring the shift in social media towards video content and the challenges faced by creators in using platforms like TikTok. They question whether TikTok can effectively drive podcast downloads and highlight the decentralized nature of podcasting.

Paris Marx is joined by Eric Silver to discuss Spotify’s big plan to dominate podcasting, why it’s now pulling back from those efforts, and the difference between highly produced and more independent podcasts.

Eric Silver is a podcast producer and head of development at Multitude.

Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Support the show on Patreon.

The podcast is made in partnership with The Nation and produced by Eric Wickham. Transcripts are by Brigitte Pawliw-Fry.

Also mentioned in this episode:

Paris will be in Christchurch on February 4 (details here) and Wellington on February 8 (details here). He’s hoping to get an Auckland date organized and is open to going to Australia.
Spotify pulled back on its podcasting ambitions last year, canceling big shows and laying off staff.
After buying Gimlet and Parcast, it merged them into Spotify Originals last year.
Ashley Carman posted a slide from a Spotify presentation presenting the RSS feed as “outdated tech” because it’s harder for them to harvest data from.

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