11min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Sales: How Rippling Built Their Sales Machine: How to Hire, Train and Manage the Best SDRs, What is the Right Comp Package for Sales Teams & The Playbook to Start and Scale Your SDR Team

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Evolution of SDRs and Hiring Strategies

The chapter discusses the evolution in hiring strategies for Sales Development Representatives (SDRs), shifting from hiring fresh graduates to experienced individuals due to the impact of COVID and industry layoffs. It also covers the challenges faced in the hiring process, emphasizing the importance of thorough interviews and effective onboarding strategies. Additionally, it delves into the onboarding process for SDRs, focusing on ramping goals, tracking conversion rates, and aligning SDR production with the financial model for optimal results.

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